WHAT IS IKASENPRESA?
Ikasenpresa is an educational program developed around the creation of school companies in the classroom. The objectives of this project include bringing the world of business into the classroom, promoting the development of entrepreneurial skills (creativity, innovation, teamwork, decision making, initiative, leadership, commitment and determination, negotiation, etc.), stimulating the approach to other cultures and social realities and promoting cooperation between schools.
To create an Ikasenpresa, so that students are aware of what entrepreneurship implies and the steps they have to take to do it.
To develop the students’ skills to turn them into excellent professionals – employable, active, enterprising and intra-entrepreneurial people.
To raise students’ awareness so that self-employment becomes another option.
WHAT DOES IT DO?
The students set up a small company in which they carry out all the activities of the same: corporate image, administration, marketing, sales, etc. Their products are real, self-made or marketed.
Throughout the course, two assemblies of entrepreneurs are held with the participation of two representatives of each company; in the first assembly they present their company to the rest of the participants, and in the second one they tell the progress of the company. In the first part of these meetings, they are given workshops on Communication and Point of Sale.
During the month of February, a fair is organized for the students to work the point of sale and offer their products to the public.